CMO copilot — v1.1
Marketing isn't hard, but it is complicated. What works for one company may not work for another, even if they're in the same category. The best way to make progress is to start with your prospects and work backwards, connecting them to your value proposition in concrete, relevant ways.
Role-Based GTM
Role-based Go-To-Market puts customers first. It starts by asking “Who are we trying to target?” and then aligns the needs, wants, drives, desires, pain points, priorities, KPIs, etc. of your target audience with your value proposition so you know how to target them. This helps you allocate resources. Make decisions. Navigate the ever-changing battleground of 21st Century sales and marketing in an intentional, methodical, and organic way.
Process:
AI tools like CMO Copilot make role-based GTM easier than ever. Whether you create your targets manually, or use the automated feature, the basic process is to start with a segmentation frameworks so you can group your potential target audiences into unique cohorts based on use cases, pain points, buying triggers, life stages, lifestyle choices, demographics, occupational details, firmographics, etc., then profile them as deeply as possible to you know what to say, when to say it, how to say it, and why to say it.
Return To Fundamentals
There are so many channels, tools, tips, suggestions, "proven" techniques, it's easy to get overwhelmed. Role-based GTM helps you focus on what matters.
If you want to learn more, check out the resources below.
Guides, eBooks & Downloadable Resources: