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CMO copilot — v1.1

Does ChatGPT Work With B2B ICPs?

Updated: Feb 2

ChatGPT is getting a lot of buzz for its human-like ability to create blog posts, emails, direct messages, and other types of content from simple prompts.


Is that good? Bad? The start of the Robot Apocalypse?


We'll see.


But until the T-800s and T-1000s arrive from the future to kills us all, I was curious how well ChatGPT would work with our ICP platform. Specifically, whether a user could just grab any of the suggestions it makes related to overall themes, voice & tone, individual subject lines, outlines, use of emojis, etc. and plug them right into a ChatGPT prompt.


I ran a dozen or so tests (sorry OpenAI, I know that cost you all a few cents) and, overall, I was impressed with the results, especially viewing it as a tool to generate first drafts, basic explanations and summaries of current topics.


The only thing I didn't think it did as well was absorb a series of very loosely-related copy points and then weave them all together into something with a "big idea" or central, unifying through-line.


Here's an example of a prompt:

Write a short, formal email inviting a sales manager to connect to talk about the impact behavioral segmentation & personalization software can have on the logistics industry

This is what ChatGPT wrote (in about 5 seconds):


Subject: Invitation to Connect and Discuss Behavioral Segmentation and Personalization Software in the Logistics Industry
Dear [Sales Manager's Name],
I hope this email finds you well. My name is [Your Name], and I am reaching out to you today as a specialist in the field of behavioral segmentation and personalization software. I understand that as a sales manager in the logistics industry, you are always looking for ways to increase conversions and close more deals.
I believe that our behavioral segmentation and personalization software can have a significant impact on your sales strategy and help you achieve your goals. Our platform allows you to segment your audience based on their behavior and create highly targeted and personalized marketing campaigns, while also providing you with real-time data and analytics to optimize your campaigns for maximum results.
I would like to invite you to connect with me on LinkedIn and schedule a call to discuss the benefits of our software in more detail. I believe that by connecting and sharing our knowledge, we can both benefit from the discussion.
I look forward to hearing from you soon.
Best regards, [Your Name]

If you're curious how this works on the marketing front, there's a post on our behavioral segmentation & personalization platform for marketers here.


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