Can AI generate usable subject line suggestions for a targeted audience? Let's find out.

Blocked? Out of time? Hung over?There are lots of reasons to use AI for drafts. See if it's up to the task of personalizing an email.

Can AI brainstorm? See what kind of webinars and lunch 'n' learns AI suggests for CMO Copilot, an AI-powered marketing tool for marketers.

Personalized chatbots for marketing research? Empathy? To understand your audience? Here's an "interview" with an AI eCommerce leader.

Can generative AI create specific kinds of marketing materials? Here, you can see an AI marketing plan and judge for yourself.

Can AI generate a 1-page marketing plan for a specific product targeting a specific audience? Let's find out.

Can AI help with marketing research? Or is it better to do it all yourself?Here, we put AI to the test generating a competitive analysis.

There are lots of influencers out there who offer all kinds of very specific advice on how to do marketing right, but don't mention empathy.

Doing direct outreach? This direct messaging framework helps you gauge the level of personalization you'll need to engage your audience.

Who's using AI at work? According to Microsoft, everybody. But should you? The results of our 3-part "AI + Content Marketing" test are in.

This is a basic framework for DMs based on the type of connection you have with your prospects and the type of message you want to send

Creating original B2B content can be hard but there are simple ways to make it easier if you build it around your ideal customer profiles.

An Ideal Customer Profile (ICP) is a composite that gives you a richly-detailed picture of your target audience by combining...

What's the difference between a Buyer Persona and an Ideal Customer Profile? This article will show you.

Use this simple worksheet to develop B2B Ideal Customer Profiles

Creating Ideal Customer Profiles for B2B sales and marketing is a straightforward process that benefits any business. This is how to do it.