How Does 50% More Sales Sound? Too Good To Be True?
When your prospects "see themselves" in your content, they engage more, convert more and buy more.
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CMO copilot — v1.1
May 233 min
How to Create High-Value B2B Content That Targets Your Ideal Customer Profiles: What You Need To Know
Creating original B2B content can be hard but there are simple ways to make it easier if you build it around your ideal customer profiles.
May 93 min
AI Is No Substitute For ICP Research, But...
Could AI be used for consumer research in B2B sales and marketing?
Feb 58 min
How To Choose A Framework For An Ideal Customer Profile
An Ideal Customer Profile (ICP) is a composite that gives you a richly-detailed picture of your target audience by combining...
Feb 22 min
What's The Difference Between A Buyer Persona And An Ideal Customer Profile?
What's the difference between a Buyer Persona and an Ideal Customer Profile? This article will show you.
Feb 21 min
Creating Ideal Customer Profiles: B2B ICP Worksheet
Use this simple worksheet to develop B2B Ideal Customer Profiles
Feb 27 min
How To Create A B2B Ideal Customer Profile
Creating Ideal Customer Profiles for B2B sales and marketing is a straightforward process that benefits any business. This is how to do it.
Oct 3, 20231 min
B2B Sales: Moving From "No" to "Yes" with Ideal Customer Profiles
No company survives without customers. That's obvious. The more you align all your sales efforts with the needs and wants of people who...
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