Sampling Generative AI For Marketers: Brainstorming White Papers Ideas
Can AI generate usable white paper ideas for a targeted audience? Let's find out.
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CMO copilot — v1.1
Jun 171 min read
What's Missing From 21st Century B2B Marketing? Empathy.
There are lots of influencers out there who offer all kinds of very specific advice on how to do marketing right, but don't mention empathy.
May 292 min read
SDR & BDR Direct Messaging Framework
This is a basic framework for DMs based on the type of connection you have with your prospects and the type of message you want to send
May 93 min read
AI Is No Substitute For ICP Research, But...
Could AI be used for consumer research in B2B sales and marketing?
Feb 58 min read
How To Choose A Framework For An Ideal Customer Profile
An Ideal Customer Profile (ICP) is a composite that gives you a richly-detailed picture of your target audience by combining...
Feb 22 min read
What's The Difference Between A Buyer Persona And An Ideal Customer Profile?
What's the difference between a Buyer Persona and an Ideal Customer Profile? This article will show you.
Feb 21 min read
Creating Ideal Customer Profiles: B2B ICP Worksheet
Use this simple worksheet to develop B2B Ideal Customer Profiles
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