SDR & BDR Direct Messaging Framework
This is a basic framework for DMs based on the type of connection you have with your prospects and the type of message you want to send
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CMO copilot — v1.1
May 93 min read
AI Is No Substitute For ICP Research, But...
Could AI be used for consumer research in B2B sales and marketing?
Feb 58 min read
How To Choose A Framework For An Ideal Customer Profile
An Ideal Customer Profile (ICP) is a composite that gives you a richly-detailed picture of your target audience by combining...
Feb 21 min read
Creating Ideal Customer Profiles: B2B ICP Worksheet
Use this simple worksheet to develop B2B Ideal Customer Profiles
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